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How To "Predict" Your Goods And
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by: Craig Garber
How would you feel if you got your ass kicked
by a frog?
Because that's what happened to the new
Coldplay CD that just came out over in the
Seems that neither 2 years of pent-up demand
from fans nor several million dollars worth of promotion by
Parlophone records (in the UK) or Capitol EMI (here in the U.S.)
could save X & Y (the new Coldplay CD) from being knocked off the
top of the charts... by a mobile phone ringtone.
According to mobiletracker.net, "A ringtone
made its way to the top of the British singles chart this Sunday,
topping Brit-rock group Coldplay. Ringtone Crazy Frog Axel F outsold
Coldplay's Speed of Sound 4-1, making for a disapointing opening
weekend for the popular band.
Crazy Frog Axel F is based off the revving
sound of a Swedish mo-ped. It marks the first time a ringtone made
it to the singles chart for conventional music sales. Interestingly
enough, most of the ringtone's sales have come from a CD, not from
digital download."
"This song is incredibly irritating and puerile
and we're still trying to understand why people like it," said
Gennaro Castaldo, a spokesman for (British retailer) HMV.
This just goes to show you, you must sell to
"wants" and not to "expected wants" or "needs" if you want to come
out ahead.
And remember this: You can't "create" demand.
It's already out there, all around you -- and believe me, there's
plenty of it.
All you can do is tap into it, and then use
your sales copy to "build" this already existing demand, into a hot
sweaty frenzy.
So hop to it.
Now go sell something,
About The Author
Craig Garber is America's Top Direct-Response Copywriter. You can
subscribe to his FREE daily controversial direct-response
copywriting and marketing tips that dramatically boost your sales
and increase the response to your marketing, right here:
http://www.KingOfCopy.com